One week after the broadcast of Three Lives, Three Worlds, Ten Miles of Peach Blossoms, its total view count on Tencent Video surpassed five billion.
Two weeks later,
it broke ten billion.
This staggering view count left industry professionals across the entire internet completely dumbfounded.
Under normal circumstances, a drama on a streaming platform achieving a total effective view count of over one hundred million was already considered a modest breakout hit.
Reaching one billion effective views meant it had truly broken out into the mainstream.
Hitting five billion effective views meant it was an absolute mega-hit.
As for reaching ten billion effective views—since the advent of video streaming websites, it had only ever happened a handful of times.
As for twenty or thirty billion, ordinary people wouldn't even dare to dream of it.
Yet now,
before Three Lives, Three Worlds had even finished airing, its total view count had already broken ten billion.
This...
And that wasn't even the end of it.
After Tencent Video launched its early-access on-demand screening program,
viewers eager to catch up could finish the entire series while others were only halfway through.
The price was simple: three yuan per early episode.
In the end, it only cost seventy-two yuan extra.
Combined, this generated a revenue of 670 million yuan for Tencent Video and Jiaxing.
At this point,
whether it was iQiyi, Youku, LeTV, or various directors, distributors, and advertisers,
not to mention producer…
Chapter 39