Call Me Artist: Building an Empire Through Pop Culture

He conquered the world with bestselling novels, blockbuster films, and iconic comics—all while claiming money means nothing to him. Xu Cheng, founder of Eastern Dreamland, insists he's a pure artist untouched by greed. Yet Time magazine calls him a ruthless cultural merchant building an Eastern Disney empire. When his carefully crafted image starts cracking, Xu Cheng faces his biggest challenge: maintaining the lie while hunting down whoever exposed the truth. A satirical journey through fame, fortune, and the art of self-deception.