As Sina Weibo's influence grew and its usage became increasingly widespread, Golden Harvest Group also shifted its official announcements to the platform.
In the past, whenever major companies had announcements to make, they would either hold press conferences or publish them in one or more influential print media outlets.
Now, not only Golden Harvest, but many companies had registered on Weibo and used it to release announcements, which saved time, effort, and money.
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