On June 21, Nanjing Nanjing officially premiered nationwide.
Fueled by a massive injection of cash from Stellar Media Group, the hottest news of the day was undeniably the release of this film. Even though No Man's Land had already surpassed one hundred million in box office earnings, it failed to make even the slightest ripple—though the fact that Golden Harvest didn't promote it played a part as well.
However, as another film that had generated immense buzz during this period, No Man's Land had crossed the one-hundred-million mark in just four days. Even without deliberate promotion from Golden Harvest, plenty of media outlets should have been interested in that milestone. Yet, hardly any coverage could be found now, giving a clear sense of just how fierce the promotional offensive for Nanjing Nanjing was.
Chapter 372