Upon hearing the report from the head of the theater chain department, Qin Hong immediately swallowed back his words about increasing the promotional budget.
At the same time, he was somewhat shocked by the content of the report, his voice involuntarily rising a notch:
"What did you say? Cut the screen allocations?"
"That's right. China Film Group has explicitly issued instructions: starting from June twenty-fourth, the screen allocations for *Nanjing Nanjing* will be reduced by five percent, and there may be further gradual reductions afterward."
"Did China Film Group give any reason?"
"No."
At this moment, Qin Hong could not help falling silent. In truth, he already had a fair idea of the reason.
Needless to say, it was undoubtedly because of the film *Nanjing Nanjing*.
When the movie had its premiere, Han Sanpin had watched it and left in a fit of anger.
At first, Qin Hong hadn't quite understood why Han Sanpin reacted so strongly, but now, following its theatrical release, *Nanjing Nanjing* had sparked massive controversy. Even if he were slow-witted, he would know by now that something had gone terribly wrong with the film.
Chapter 373