The fires of the summer box office season were burning fiercely, yet domestic films struggled to command much attention. After battling it out in North America, several Hollywood blockbusters had arrived in Mainland China and were already engaged in fierce competition here.
There was little to be done about this. Currently, the overall quality of domestic cinema indeed fell short of Hollywood, to say nothing of blockbusters that had already proven themselves in North America and hauled in astronomical box office earnings.
Only a handful of top-tier domestic films each year stood a chance of going toe-to-toe with Hollywood blockbusters.
Chapter 380