Although more and more release periods have emerged domestically nowadays, the New Year-New Year period still commands the most attention and dominates the largest share of the film market.
The Spring Festival period would not officially surpass the New Year period to become the country's premier film release window until after 2015.
In past years, many annual box office champions were born during the New Year period, and last year, "Avatar" even blasted past an ultra-high box office of 1.3 billion.
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