"Cell Phone and Big Shot's Funeral are different, and Big Shot's Funeral is different from No Less and Sigh. This shows that Feng Xiaogang is changing his style; he wants to break away from comedy.
A World Without Thieves is adapted from the novel of the same name. I read that novel a few years ago.
Given the subject matter of the novel, combined with Feng Xiaogang's changing style, this film will definitely be different from his previous ones."
Zhuo Wei quickly jotted it down while asking, "Director Zhang, some time ago, certain professors said that the current film market is too chaotic, and box office success relies entirely on hype and promotion, causing many viewers to be deceived by the marketing and regret it as soon as they enter the cinema.
What is your view on hype and promotion?"
"No particular view. Film hype and promotion are just like a product advertising on television. It's a developmental trend—neither inherently good nor bad."
Chapter 287