Nearly every owner of the cinemas affiliated with Jinyi Cinemas was an independent operator, and they opened cinemas solely to make money.
Jinyi Cinemas allocated 3% of the screenings to "PlayerUnknown's Battlegrounds" and 75% to "Secret". Comparing the box office revenues of the two films after three days of release, they had already suffered heavy losses.
As soon as the opening day box office figures for the two films came out, these theater owners had called the cinema chain to question them and demand an increase in the screening allocation for "PlayerUnknown's Battlegrounds".
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