An executive of Qisi Pharmaceutical's R&D department quickly followed up, saying, "Our products do need improvement in their effects. The blockbuster sales of the Beauty Pill show that consumers care deeply about product efficacy. We must increase our R&D investment and develop more competitive products. Perhaps we can start with natural ingredients; modern consumers are increasingly leaning toward natural, additive-free beauty products."
The president frowned in thought for a moment, then said, "R&D takes time. What we need to do now is stabilize the market first. We can start from the pricing angle and launch some promotional activities, such as discounts, buy-one-get-one-free, and so on. At the same time, we must also strengthen online marketing and can no longer rely solely on traditional advertising channels."
However, the implementation of these strategies did not go as smoothly as they had imagined. Regarding price promotions, although they initially attracted some consumers, many did not make repeat purchases after trying the product because there was no substantial improvement in its effectiveness. As for online marketing, due to a lack of experience and an initial user base, their promotional results were far from ideal.
Chapter 216