Chapter 106

On the 11th, following a series of promotional campaigns and press coverage, *Tom, Dick and Hairy* was officially released. There was no large-scale premiere. With an investment of only five million, the film could almost be classified as a low-budget production. Given this budget and the significant public interest surrounding Zhou Ziheng, the outside world was already well aware of the movie. Whether the box office succeeded or failed no longer depended on promotion, but on word-of-mouth and the quality of the film itself. In truth, the primary reason for this was the limited size of the region. Hong Kong was not like Mainland China; it lacked the vast space and massive population that necessitated large-scale promotion to reach a wide audience. In Hong Kong, the area was small and the population concentrated. Typically, one or two rounds of promotion were enough for most people to know about a film. Whether they actually went to see it, however, depended on the movie's quality.