—Excerpt from the 2005 memoir *The Growth History of Chow Tai Fook* by Cheng Yu-tung, Chairman of Chow Tai Fook:
"Our company's cooperation with Zhou Ziheng began in the 1990s. At that time, his records were selling immensely well in Europe and the United States, and he was already emerging as the number one Chinese star.
The company's managers approached me, hoping to sign him as our jewelry brand ambassador.
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