The explosive premiere of the first part of The Voice of China teaser generated a mix of excitement and anxiety.
On the bright side, Starlight Media Group and its partner enterprises saw sales for the sponsors of The Voice of China surge by over 50%. Furthermore, on its soft-opening day, the MGM Grand Macau was already fully booked. Even though the Golden Dragon parade scenic spot previously guided by Huo Ge had not yet been completely renovated, it still failed to dampen the fans' enthusiasm for visiting and touring the studio where The Voice of China was being recorded.
On the worrisome side, advertisers who had missed the boat were now pulling out all the stops to build connections with Starlight Media Group in order to secure product placement in the show.
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