Ratings are an important quantitative indicator of a program's impact, serving as a vital reference for production, scheduling, evaluation, and adjustment, as well as a powerful tool for formulating and evaluating media plans and maximizing advertising ROI.
The staggering ratings of the prologue for The Voice of China proved that this was yet another phenomenal variety show following Mango TV's launch of Super Girl last year.
In the eyes of Shenzhen Satellite TV President Li Xianchen, the influence of The Voice of China would likely surpass that of Super Girl.
Chapter 363