As everyone knew, car manufacturers rarely sought out celebrities for endorsements. After all, a fan base was not necessarily their target consumer group. If they hired a celebrity to endorse a car, people would likely only come to see the idol rather than develop any emotional attachment to the vehicle, which would instead alienate those who genuinely wanted to look at and buy cars, achieving the exact opposite of the intended effect.
Moreover, cars costing several hundred thousand yuan were not something fans could afford on impulse purchases.
Therefore, no matter how popular a celebrity was, they could at most earn luxury goods endorsements.
Chapter 212