As preparations for the International Cultural Festival gradually got on track, Lin Yu shifted his focus to publicity and promotion. He knew very well that a fantastic event required not only rich content and top-notch guests, but even more importantly, widespread promotion so that more people would know about it and participate. Otherwise, no matter how outstanding the event itself was, it would be difficult to achieve the expected results.
Lin Yu personally selected a group of creative and experienced promotional talents to form a strong publicity team. Team members came from different professional fields—some excelled in copywriting and planning, some were proficient in design and production, and others were familiar with social media operations. Each had their own strengths, injecting diverse thinking and vitality into the promotion work.
At the first meeting of the publicity team, Lin Yu looked at everyone with a solemn yet expectant expression: "This International Cultural Festival is of vital importance to our city. Whether the publicity work is done well or not is directly related to the success or failure of the event. We must do everything we can to let people at home and abroad know about this cultural feast and attract them to participate. If anyone has any ideas, please feel free to speak your mind."
Chapter 190