Chapter 627

"A virtual character as a brand ambassador?" The group looked somewhat puzzled by President Ye's suggestion. It wasn't that they didn't understand what a "virtual character" was. Everyone in the room had Bilibili downloaded on their phones. After all, Bilibili could be considered the largest video platform in the country, boasting immense popularity and containing all sorts of knowledge and news trends. As business people, they had to stay up to date, and Bilibili served as a window for them to understand the outside world better. Quite a few members of the board were even paid subscribers on the site. Therefore, they were well aware that the characters San Sanniang and Er Erniang were entirely virtual. Bilibili had never hired a celebrity to be their face. Yet, nowadays, many people were instantly reminded of Bilibili the moment they saw these two characters. Even on Bilibili’s online store, plush toys of San Sanniang and Er Erniang sold incredibly well—it was the equivalent of users paying money to buy the brand’s trademark. The management and promotion of Bilibili’s virtual characters had already become a highly successful business case.