Chapter 685

After the New Year, Ye Ge held separate annual meetings for Bilibili, Mihayou, and Bytedance to summarize the previous year and look ahead to 2013. For Bilibili, Ye Ge actually had little to say; the goal was simply to maintain the status quo and avoid reckless changes. Bilibili continued to perform steadily, having become the largest online video platform in the country—bar none. Its user base far exceeded that of its closest competitor, and the brand had become synonymous with youth culture. With the popularization of smartphones and Bilibili's investment in advertising traffic, almost every young person had the app installed on their phone. It wasn’t just the youth, either; many older individuals were also active on the platform and had even created their own accounts. The most popular section remained the dance department. There was no helping it—the dance section truly appealed to all ages. From eight to eighty, who doesn't enjoy watching pretty women in various outfits dancing? This was the result even after Ye Ge had initiated a strict crackdown; otherwise, the dance section used to be far more suggestive. Sometimes, one might wonder if they had entered a brothel rather than a dance section.