Chapter 22

The cooperation between Yuka and Teuchi was successfully and happily reached in no time. First, the price offered by Yuka was very substantial, and she was generous and sincere. She even analyzed the pros and cons of two different contract types for the owner. The advantage of a buyout was getting a large sum of money all at once, but if the sales of cup noodles turned out to be impressive later on, it might lead to a psychological gap. The advantage of a royalty system was earning money over the long term, but that was undoubtedly a high-stakes gamble; after all, the cup noodle business might not take off, and there was a high possibility of losing money. Second, Ichiraku Ramen's business wasn't particularly good at the moment. Right at the street corner, there was another ramen shop that had been open for over twenty years. That place had a longer history than Ichiraku Ramen, and its location was superior—outsiders could see it the moment they entered the village, and many people would simply eat there without ever walking deep into the alley.