Most television dramas produced by film and television companies are sold directly to television stations. Although contract terms vary, the sales primarily cover premiere broadcast rights and rerun rights.
For big stars, major productions, and heavily hyped dramas, the price of premiere broadcast rights is often bid up to astronomical figures, routinely starting in the tens of millions. Sometimes, if a single television station cannot afford it alone, multiple stations pool their funds to jointly purchase and share the rights.
For this type of drama, the price of rerun rights can never exceed the premiere rights, even if the viewership ratings are exceptionally high.
Chapter 267