Commercial negotiations are no child's play. Especially when massive financial interests are involved, it usually takes a battle of wits and wills to reach a final compromise—or else walk away.
SPG Entertainment, or rather Park Jeong-ho, was genuinely sincere about bringing Autumn in My Heart to South Korea, but his appetite was simply too big for Lu Chen to accept.
Still, the specific terms were open to discussion. Park Jeong-ho's initial visit was clearly meant to be a test of the waters. Of course, had he managed to negotiate a deal right out of the gate, he certainly would have been thrilled, but Lu Chen's firm stance on his own interests hit a brick wall.
Chapter 312