Chapter 313

Lu Chen was extremely cautious when it came to brand endorsements. Many celebrities, especially those who had suddenly skyrocketed to fame in recent years, often adopted a destructive strategy when handling brand endorsements. They frantically chased public appearances and even more frantically pushed commercials—a phenomenon the industry jokingly called "brushing the double highs." The emergence of the "double highs" phenomenon stemmed, on the one hand, from certain talent agencies squeezing their signed artists to extract as much profit as possible within the contract period, driven by short-sightedness and ignoring the future.