A total of twenty promotional stills for A Chinese Ghost Story were released in the first batch on the official blog accounts, focusing primarily on the four main characters: Ning Caichen, Nie Xiaoqian, Yen Chih-hsia, and the Tree Demoness.
After decades of development, the film industry in Hong Kong had reached a high level of maturity. Putting aside the factor of on-location shoots, a movie that might take half a year to complete on the mainland could easily be wrapped up in two or three months in Hong Kong.
Because all the supporting companies and organizations related to the entire film industry were completely established in Hong Kong, pulling together a crew from scratch was far simpler and more convenient than on the mainland. From pre-production shooting to post-production, there was no shortage of professional talent.
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