On February 14, Painted Skin was officially released in major cinemas across Hong Kong, with a screen allocation rate of 37.5%.
The opening day box office reached 7.5 million! Such box office figures towered above the competition, undoubtedly claiming the daily box office crown and setting the best opening day record for a domestic film in Hong Kong over the past thirteen months.
Such a dazzling opening day box office also boosted the confidence of Huaguan Pictures and Star Art Entertainment. Their advertising investments in major media outlets increased rather than decreased, and their promotional campaign unfolded with great momentum.
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