Movie merchandise refers to products developed based on characters, settings, props, and logos from a film, including toys, clothing, accessories, audio-visual materials, books, and daily necessities. Their sales rely primarily on the popularity and influence generated by the theatrical release.
In Hollywood, the movie merchandise industry has long formed a massive and mature sector. Many films might only recoup their production costs through the box office, yet still rake in massive profits purely from merchandise sales.
According to statistics from the Motion Picture Association of America for 2016, merchandise accounted for over 30% of the value within the Hollywood film industry, and a good number of films derived two-thirds of their revenue from merchandise sales! This is undoubtedly a tremendously lucrative cake.
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