Scheduled for release on April 2nd, the promotional campaign for A Chinese Ghost Story had been underway for quite some time. While a budget of thirty million wasn't massive, it was more than enough to ensure that the vast majority of audiences across the country knew the film was coming out.
However, compared to the two Hollywood blockbusters Battle of Vulcan and Legend of the Holy Land, A Chinese Ghost Story was undoubtedly in a weaker position. Chenfei Media had no intention of starting a massive, capital-intensive promotional war, adopting a somewhat low-profile approach instead.
Therefore, when Lu Chen boldly declared the target slogan on his blog—"Domestic box office to break 500 million, merchandise sales over 100 million!"—it inevitably caused quite a stir within the industry.
Chapter 585