A box office of 38.75 million and 25.98 million in merchandise sales meant that A Chinese Ghost Story had generated a staggering revenue of over 60 million on its opening day—an extremely dazzling achievement for a film with a screening share of just over 15%.
Most importantly, the 25.98 million in merchandise sales was simply stunning, entirely holding its own against certain Hollywood blockbuster IPs. Moreover, the profit margin from merchandise exceeded that of box office splits. In the upcoming theatrical run, the merchandise for A Chinese Ghost Story could easily become a golden goose laying golden eggs! Many of the employees staying behind at Chenfei Media tonight were industry insiders who deeply understood the significance of these numbers, which was why their cheers and applause came from a place of genuine excitement and thrill.
Aside from the opening day box office and merchandise sales, the marketing department employees at Chenfei Media had also promptly gathered and compiled audience reviews for A Chinese Ghost Story from Langchao Blog, film-related websites, and various forums.
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