In fact, as early as last month—May—the item sales revenue of Happy Farm had already surpassed 50 million. The net profit was not only enough to offset all of Kaixin Fun Interactive's initial investments, but it also achieved massive profitability.
This simple little game possessed a mesmerizing magic. User retention was extremely high, and the demographic range of users was extraordinarily broad, stretching from old men and women in their seventies and eighties down to children just a few years old playing it.
Although the paid items in the Happy Farm item shop were very cheap—most costing one or two yuan, or even just a fraction of a yuan, with promotional recharge bonuses happening from time to time—the sheer volume of users meant that the resulting profits were astonishing.
Chapter 625