Whether a film becomes a box office hit depends on many factors. Aside from its inherent quality, audience preferences and even the timing of its release are crucial, and marketing and distribution are equally indispensable. There is no one-size-fits-all formula.
Some films with budgets of a mere few million pull in over a hundred million at the box office, while others sink hundreds of millions into production only to crash and burn miserably. Box office performance follows no fixed rules.
Therefore, dramatic box office plunges happen from time to time in the film market, and they are hardly worth making a fuss over.
Chapter 829