In modern society, the power of money is infinite. The advertising and marketing of any product cannot do without the support of massive funds. Generally speaking, the more money poured in, the wider the audience reached and the deeper the impact.
Films are naturally no exception. In fact, the film industry is one of the sectors that places the greatest emphasis on advertising and marketing, especially Hollywood, the undisputed hegemony of world cinema, whose annual investments in this area are astonishing.
For a movie with a production budget of 100 million US dollars, adding another 50 million US dollars in promotional costs is entirely normal. This kind of heavy investment in advertising and marketing is precisely one of the secrets behind Hollywood films sweeping the globe.
Chapter 836