On October 11, eleven days after its theatrical release, the first installment of The Smiling, Proud Wanderer titled Swordsman of Mount Hua crossed the 1 billion yuan mark at the box office. Chenfei Media held a grand celebration to mark the occasion.
Against all expectations and in the face of fierce competition from Hollywood blockbusters, this domestic wuxia epic steadily climbed in ticket sales, becoming one of the most successful domestic films of the year and undeniably shaking the industry.
What baffled insiders the most was that The Smiling, Proud Wanderer achieved its box office numbers cleanly: no inflated figures, no purchased tickets, and no shady box office theft. It stood tall and earned its fortune fair and square.
Chapter 852