Li Youzhi had no interest in international awards.
However, he was very interested in the overseas copyright of his work—and how! These film festival awards were often dictated by the political leanings of the judges or the organizers; winning or losing didn't really mean much. Furthermore, compared to the shrinking international film market, their actual influence was marginal at best.
But overseas distribution rights? That was where the real gold was. Unlike domestic buyouts, overseas distribution operated on a two-step model: licensing fees and revenue sharing. Distribution rights were one thing, but the box office cut was another. As long as people were watching the film abroad, the money would keep rolling in.
Chapter 399