"What specifically do you have in mind?" I asked.
Father Xu replied, "The Xu Group has a long history. We could make an animated special featuring our history and interesting anecdotes to boost the company's influence. As for new media, we can hire a dedicated team to build our brand IP across all platforms, which will not only shorten the distance with consumers but also facilitate secondary or even multiple sales."
"The live-streaming e-commerce model in City A has proven very successful and can be adopted. Since we started out in grain and oil, we should see if we can branch out into derivative industries. Just selling products doesn't make much money, but selling accompanying product services adds value."
Chapter 251