Su Can planned to start with schools. Once one official university account joined, others would certainly not want to be left behind. Likewise, if one local education bureau joined, others would quickly follow suit. This was the "Uncanny Valley" effect: if you did it and I didn’t, and the higher-ups started asking questions, who would take the fall? In other words, people don't fear doing things; they fear doing the wrong thing. Once the first person takes the plunge, countless others will naturally fall in line.
As for other areas, Su Can prepared to negotiate with several celebrities. Li Yifeng, Zhao Liyin, Yang Mi, Lu Han, and TFBOYS were all on his target list. It wasn't that Su Can didn't want true "big names" like Stephen Chow to join Douyin; it was simply that compared to traditional stars, these younger idols had a much firmer grip on their fanbases. If a fan likes Stephen Chow, they will certainly support his new movie, but if he posts something on Weibo, they might not necessarily check it or hit "like." Fans of these idols, however, were different. They were even willing to buy mass quantities of milk just to obtain the voting tokens inside, only to pour the milk away. Bringing them on board would inevitably bring massive traffic to Douyin.
Then there were the potential content creators. Some might ask, "Won't these young idols have a negative impact on Douyin?" Su Can insisted this wasn't a problem. Thanks to big data, if you aren't interested in certain stars, …
Chapter 128