Chapter 133

Kuaishou Headquarters. Cheng Erxiao: "The user demographic we are targeting does not overlap with Douyin. Douyin appeals to almost every college student and young person of the new generation. Their numbers are indeed massive. However, the lower-tier market is a demographic we can never ignore. Aside from college students, there are migrant workers, rural women, and elderly people living alone. Our goal is to set our sights on these people. The market will certainly accuse us of being old-fashioned and lacking class. Regarding such criticism, nobody should get upset, and certainly not impatient. Everyone is equal. What we need to do right now is catch up to Douyin's user base." The internet was not as simple as Su Can had imagined. Su Can wanted to capture every single online demographic. Obviously, that was impossible. Every demographic and user group had its own distinct focus. Before a company is founded, it decides not just what to produce, but what type of users it intends to serve. Douyin had indeed absorbed countless netizens, yet when it came to the lower-tier markets, Douyin's reach was far from sufficient. This was because the vast majority of Douyin's advertisements were promoted on Tencent, Weibo, online platforms, and the buses and subways of top-tier first-tier cities. After all, money had to be spent where it mattered most. For tier-three and tier-four cities, to say nothing of rural areas, the promotional efforts were naturally much smaller. And Kuaishou was…