For Jiang Kun, the head of brand planning for WE, the past two months had undoubtedly been blissful.
The surge in followers and sales figures, which used to be agonizingly hard to come by, now fell like a blanket of snowflakes, driven by the team's skyrocketing performance.
He no longer needed to slave over emotional promotional copy, nor did he have to rack his brains to introduce the merchandise in their online store.
Chapter 58