After a series of promotional campaigns, both online platforms and Mango TV gave *Joy of Life* substantial promotional backing.
When it comes to online promotion, Tencent's acquisition of Shanda cannot go unmentioned; the two ultimately integrated to form China Literature Limited. As a work under the China Literature umbrella, *Joy of Life* naturally received comprehensive support from top to bottom, including all relevant business lines at Tencent. This support perhaps also carried the consideration of attracting exceptional authors to create works under China Literature.
Additionally, New Classics Media held the copyright to the work, with Qin Tian serving as screenwriter. Qin Tian was a unique and powerfully appealing screenwriter within the industry. Analyzing it from multiple angles—such as copyright ownership and the creative team—*Joy of Life* possessed all the necessary conditions for a massive hit, leaving truly no reason for it not to succeed.
Chapter 214