Just as Wen Rou had anticipated, the two agencies held their cards close to their chest. At the beginning of the year, they had mentioned the concert to Wen Rou, but back then it was merely an idea.
A few months later, once the concert proposal was fully designed, they simply waited for the right moment to announce it in order to maximize the hype.
The Cavendish endorsement deal happened to be that very opportune moment.
Chapter 276