In the past, Taoxian Brew was unwilling to produce that type of liquor, always feeling it was a crude, low-quality product laced with all sorts of artificial flavors and strange tastes. It was far inferior to the purity of traditional white spirit, which was considered a national treasure.
However, white spirit has now become a high-end commodity, and it is entirely possible to enter other market segments to rake in money. Zhao Tiezhu thought for a moment and said, "It's fine if you want to develop new products, but it would be best to use a different brand and trademark. Taoxian Brew represents high-end quality; creating cocktails under the same brand would lower its status. Some people chase not just quality, but the feeling of being superior. So, having the idea is good, but they must be kept separate."
He knew very well that Feng Jianguo was not one to give up easily. He figured the man must have had something in mind. Sure enough, Feng Jianguo said directly, "Isn't Kaiyuan Winery a partner company? We could use their trademark to establish a sub-brand. We would take a certain share of the profits, and leave the rest for them to manage. I'm sure they have grievances about only doing our contract manufacturing anyway!"
Chapter 938