After all, How Long Will I Love U was just a low-budget romance film.
Romance films mainly appeal to young women, making their target audience narrower than that of crowd-pleasers or big-budget special effects blockbusters, with lower penetration in lower-tier markets.
Most small and medium-budget romance films see their box office concentrated in the 1.5 to 500 million yuan range; any film that breaks one billion is considered a phenomenal romance hit.
It usually still requires innovative themes, emotional marketing, and scheduling dividends to break the 1-billion-plus mark.
As for How Long Will I Love U, which smashed past two billion, it basically ticked all three of the aforementioned boxes, with the irrelevant addition of Bailiang.
Fundamentally, it had also touched the box office ceiling for this genre—after all, this thing wasn't Titanic.
Therefore, the subsequent box office plunge was also considered quite normal.
"Can't it reach three billion? I think you can, hey."
Sister Meng didn't care about market laws, box office caps, or any other "scientific" things; she only wanted to "send blessings."
These days, she and Chen Yao had nothing to do in the crew, huddled together all day in Bailiang's motorhome to study the box office of How Long Will I Love U.
Although this movie wouldn't have anything to do with either of them even if it made ten billion, keeping a constant eye on it gave them a strange sense of participation.
Watching the box office grow day by d…
Chapter 282