Over the next few days, Wang Jianguo led the team in dedicating themselves entirely to the preparations for the opening of the Supply and Marketing Cooperative. They rushed about, procuring all sorts of supplies. Crates of colorful fireworks were carefully transported back and stacked in the backyard of the cooperative; they would burst into brilliant displays on the night of the opening, illuminating the entire village. Strings of vibrant red firecrackers were also neatly arranged, ready to be ignited at the moment of opening, their crackling sounds surely destined to add a thick atmosphere of festivity to the big day.
At the same time, Wang Jianguo specially invited several local musicians skilled in wind instruments. Every day, they practiced lively tunes in the front courtyard, the impassioned melodies seemingly telling of the prosperity to come for the cooperative.
Wang Jianguo knew well that if he wanted the cooperative to be a roaring success from the moment it opened, it was crucial to attract the villagers to come and show their support. While deep in thought, a flash of inspiration hit him—he remembered the various marketing tactics from later generations, like giving away eggs with purchases. Although eggs were still relatively rare and precious in this era, making it unrealistic to simply copy that method, it didn't stump the clever Wang Jianguo. He had a sudden idea and quickly adjusted the strategy to "buy goods, get goods free."
Chapter 432