After the 2010–2011 New Year's Eve countdown concert concluded, Xiangnan Satellite TV reclaimed the ratings crown, emerging as the biggest winner of the night.
At the same time, Chen Jing's consecutive wins for the highest ratings of the gala elevated his popularity to even greater heights. His performance stage, the Blue Starry Sea, and his new song "My You" cemented his status as the most talked-about star of the moment.
While this explosion of popularity thrust Chen Jing into the spotlight, it once again significantly boosted his commercial value. Clearly, having secured the peak viewership ratings for the New Year's Eve broadcast two years in a row, his popularity and influence were now more than enough to catch the attention of numerous major brands.
Chapter 109