Time went back to the first day of the Lunar New Year. Following the conclusion of the 2011 Year of the Rabbit Spring Festival Gala on New Year's Eve, the media took no break despite the holiday, and coverage regarding the gala was truly omnipresent.
"The 2011 CCAV Spring Festival Gala has successfully concluded. According to the ratings data released by AGB Nielsen Media Research:
Across all monitored markets in China, over 120 million households watched this year's Spring Festival Gala, accounting for more than 70 percent of total households, with a total of 214 million viewers tuning into the program.
Among the entire gala, the sketch *The Person at the Same Desk*, jointly performed by Zhao Benshan, Xiao Shenyang, and others, set the highest ratings.
Chen Jing's performance of *The Brightest Star in the Night Sky* ranked second, while Jay Chou and Lin Zhiling's *Pavilion of Lanting* placed third."
"Last night, 214 million viewers watched the 2011 Rabbit Spring Festival Gala, accounting to 58.5 percent of the total population in the monitored markets. Meanwhile, northern viewers were more enthusiastic about the gala than southern viewers.
Among them, the live broadcast of the gala reached its highest rating in Shengjing at 38.73 percent. Taking Yuzhou as the dividing line, the further south one went, the lower the ratings became.
Data showed that the ratings for the Spring Festival Gala in Guangdong Province were the lowest among all monitored markets, at a mere 5.15 perc…
Chapter 128