Chapter 447

As the massive popularity and frenzy surrounding *The Burning Ice* reached its peak, *Three Lives Three Worlds, Ten Miles of Peach Blossoms* officially finished its theatrical run across the country on September 3, 2017. In the end, this historical romance film, adapted from the novel and television series of the same name, grossed a total of 535 million RMB. Much like *My Sunshine* and *Love O2O* before it, the film's performance followed a pattern of starting strong and fading quickly; its opening week accounted for roughly 80% of its total box office, making it a typical "fan-driven" movie. *Three Lives Three Worlds, Ten Miles of Peach Blossoms* had an investment of 150 million RMB for production, with an additional 30 million RMB spent on marketing and distribution, bringing the total cost to 180 million RMB. With a final box office of 535 million RMB, the distributable box office—91.7% of the total—amounted to 490 million RMB. As both the producer and distributor, Jingpin Entertainment was entitled to 43% of this, or 210 million RMB. After deducting taxes and production costs, Jingpin Entertainment’s net profit on the film was actually negative 5 million RMB.