After finalizing the new product promotion plan with the relevant departments, the frozen food factory launched a comprehensive promotional campaign.
Following Shen Jianan's instructions, Zhang Qiao and Qu Feng approached major newspapers, magazines, and radio stations in several tier-one cities to negotiate promotional partnerships.
Gu Yu and the staff from the relevant departments took charge of securing department store and supply-and-marketing cooperative supply contracts across more than ten economically developed cities, as well as refining the marketing model.
Chapter 206