Monday, August 18, morning.
(The "Virtual Financial Life" H5 campaign has been online for nearly a week. Daily stipend +4, [Imperial Treasury Silver] balance: 1223 + 4 * 4 = 1239 liang. [Imperial Majesty] 147 points, [Prestige] 330 points. Experience: 250/450.)
At the Monday regular meeting of the New Media Innovation Project Team, the atmosphere was noticeably much more relaxed than it had been the previous week when the H5 first went live.
Zhou Min gave the first report on the operational data of the "Virtual Financial Life" H5 campaign from its first week: "Team Leader Li, everyone, as of midnight last night, the cumulative registered users for the H5 campaign have reached 8,500. The average completion rate for the 'Novice Financial Task' is 65%, and the number of users who achieved the 'Virtual Millionaire' milestone has exceeded 600. Most importantly, guided by the campaign, we have successfully delivered 127 valid Class A potential leads (those who explicitly expressed consultation intent or booked an experience) and 350 Class B potential leads (those who filled out detailed information but haven't proactively booked yet) to the Sales Department. Both the initial Customer Acquisition Cost (CAC) and Lead Conversion Cost (CPL) are well within Manager Wang's acceptable expected range."
Chapter 48