News of the resounding success of Flagship Department Store Store A's "Friday Night Peak Hour Promotion" event spread through the group like wildfire. A report titled "Preliminary Results of the 'Data-Driven Precision Marketing' Pilot," jointly signed by the New Media Innovation Department and Store A, was "accidentally" delivered by Wang Laohu to the desks of Chairman Zhao Dezhu and various members of the Strategy Committee.
For a time, Li Banjia and the "Smart Retail" pilot project under his leadership became the talk of the group. There were gasps of amazement, words of praise, and, naturally, plenty of bitter, green-eyed murmuring. But regardless, the tangible 35% increase in sales at Flagship Department Store Store A acted like a shot of adrenaline. It not only significantly boosted the project team's morale but also forced those who had previously taken a wait-and-see or skeptical attitude toward digital transformation to re-evaluate this young project leader and his "Li's Methodology 2.0".
The most direct change came from within Flagship Department Store Store A. Store Manager Fang Qin now hung on Li Banjia's every word, addressing him respectfully as "Teacher Li," proactively asking the New Media Department to conduct a "data health check" on every product category in the store, and actively cooperating with the implementation of various optimization measures. The clerks also took on a completely new look; having tasted the sweetness of improved performance, they sh…
Chapter 95