1: Gritting their teeth and following suit with price cuts, yet the razor-thin margins—or even the state of negative profit that some car companies have been in for a long time—simply make it unsustainable.
2: Allowing Stella to cut prices unilaterally without taking any follow-up action. But if they did that, how would it be any different from handing over their own market share on a silver platter?
In this current internet age where information is transparent, once Stella lowers its prices, what would they have left to compete with Stella, given its absolute price-to-performance ratio?
Chapter 672