However, within just one week, Lanyang Winery, along with the live streamers who promoted their products and the network companies behind them, fell from heaven into hell.
First, professional whistleblowers exposed that the alcohol was nothing more than cheap, fake liquor heavily adulterated with industrial alcohol. Then, reports emerged that some people had died after consuming it. This scandal not only led to a total online ban for the streamers who had promoted Lanyang Winery, but their management companies also paid a heavy price, facing official investigations and being shut down by the authorities. Liu Dezhu, the legal representative and general manager of Lanyang Winery, was thrown into prison. As for the shadowy boss behind Lanyang Winery, he had already embezzled the funds and fled abroad before the whole affair came to light.
In his previous life, this incident had caused a massive sensation across the internet, and the memory remained vivid for Ye Chen. However, in that timeline, it wasn't Yunshan Network that had promoted the products. Back then, Yunshan Network had been mired in a scandal involving its own chief, Zhang Jingshan, who was accused of "raping" a female streamer, making the company a target for public scorn. It was likely for this reason that Lanyang Winery had sought out other agencies to handle their promotion, inadvertently allowing Yunshan Network to dodge that bullet.
Chapter 30