The classic imagery of the line, "That beautiful woman, standing by the water," creates a subtle echo with the brand legend of its competitor, Yanshengtang. Even more shocking to the market is the product's positioning: a manifesto declaring natural herbal essences and plant-based essential oil ingredients with zero chemical additives, almost replicating the classic advertising slogans of the industry leader, Yanshengtang.
This blatant challenge to the market was jokingly described by industry insiders as "not only wanting to dominate in a market duel but also wanting to embarrass the opponent with marketing strategies." Against the backdrop of the global Han-style skincare market, where Japanese enterprises hold a 96% share, this power struggle between local companies is particularly eye-catching.
Relying on a loyal customer base cultivated over decades, Yanshengtang has built a moat in the high-end skincare sector. Shen Maohui, president of its Tiannan City branch, responded to media questioning with a professional smile: "Jiutian Group may have some achievements in drug research and development, but in the skincare industry... they are at best amateur hobbyists." This statement, soft on the outside but sharp on the inside, reflects the complex mentality of a traditional giant facing a new challenger.
Chapter 261